Louis Vuitton Imagination

Jacques Cavallier Belletrud, the master nose behind Vuitton’s rallying fragrance division, wanted to create a scent that felt current. “For five years, I’d been dreaming of revealing the beauty of of ambergis and expressing the quintessence of its amber note in a way that’s of-the-moment and devoid of nostalgia,” he’s quoted as having said in the official product notes. Which sounds confusing to the non-perfumer sort, but it basically means less oudy, heavy, musky scents of private member clubs at 3am, and lighter, smoother, younger notes. Amber is good at doing this.

There are also hints of a rare black Chinese tea, Nigerian ginger, Tunisian neroli and Calabrian bergamot – a triumphant attempt by Belletrud to elicit a sense of vacation time: “It carries within it the spirit of travel, like an olfactory transcription of Louis Vuitton’s universe.” And that’s as close as we’ll get to a strange and wonderful foreign lands for now. ‘Freedom Day’, a moniker feverishly dreamt up by the hysterical British press, is on hold. But use your Imagination. Smelling Good Day starts right now.

few have left an impression like Louis Vuitton’s latest fragrance ‘Imagination’. It smells good. And not just “oh, you smell pretty nice” good, but deep, both nostrils, one big long huff of God’s sweet nectar good. Which comes as little surprise. Imagination is the latest entry to a roster of really great fragrances that have put Vuitton back in bathroom cabinets the world over.